Company: Omorovicza Cosmetics
Website: Omorovicza.com
Year: 2018
Categories: Design, Art Direction, User Experience

UX Lead
Design

Creative Direction

Wendy has the unique ability to really understand and create designs that are sympathetic to the brand and what it stands for. She can take a jumbled brief and turn it into just what you were looking for. She is super hard working, adaptable and delivers projects on time; she is a pleasure to work with.”

Cherie Amner – Digital Director
Omorovicza Cosmetics

UX Design and Re-Design

Omorovicza Cosmetics were looking to have a complete re-design and improve the UX design of the site structure to improve the customer’s experience when using the site, with the objective of increasing purchases, average order value, conversion rates, customer satisfaction and customer lifetime value.

APPROACH AND PROCESS

The UX process follows the structure below:
Research > Insights > Design Concepts > Test Prototypes > Develop

Research

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Insights & Wireframing

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Design Concepts

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BRAND OVERVIEW

OVER 2000 YEARS AGO – the curative properties of the Hungarian thermal waters were discovered and the first baths were built in present day Budapest. Many of the Hungary’s most beautiful thermal baths were built in the 1500s by the occupying Ottoman Turks. They brought to Hungary the traditional Ottoman hammam and built hundreds of baths on the sites of healing springs.

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