Company: Cocoba Chocolate
Website: Cocobachocolate.com
Categories: Design, Art Direction, User Experience
UX Lead
Design
Creative Direction
UX Design and Re-Design
Darren Litton – Founder and Chief Chocoholic – started the Cocoba brand of
chocolate in 2013 with the mission of bringing exquisite real hot chocolate drinks and exceptionally good chocolate confectionary to the British market, at accessible prices. The range and offering has grown substantially, helped by the opening of our new production unit in Kent.
Please see a selection of work for Cocoba Chocolate below.
APPROACH AND PROCESS
The UX process follows the structure below:
Research > Insights > Design Concepts > Test Prototypes > Develop
BRAND OVERVIEW
Life is too short not to have the best. At Cocoba we believe in creating great quality chocolate products and drinks to enjoy. We search the globe for the highest quality cocoa beans and best tasting chocolate (it’s a tough job, but someone has to do it).
The concept for the chocolate brand started with a memory. Cocoba’s founder, Darren, is from Australia where he grew up sharing delicious hot chocolates with his grandfather that he carefully made, not from powder, but using real, premium chocolate.
When Darren came to the UK he could not find a chocolate drink that matched the one from his childhood, and so he decided to create it. Today the same love and care his grandfather put in to his hot chocolate can be found in every one of Cocoba’s chocolate products.
Cocoba launched with a test pop up kiosk in Brent Cross Shopping Centre in October 2012, and a little over a year later, opened the first café in Bluewater Shopping Centre, Kent.
All our hot chocolates are made from real Belgian chocolate which is slowly melted to make the basis of the Cocoba Hot Chocolate. If you can’t make it to Kent, you can also recreate the experience at home, using our Signature Hot Chocolate flakes, or Hot Chocolate Spoons.
In addition, we offer our own Cocoba coffee blend, loose leaf teas, and iced drinks, which you can enjoy in store while feasting on our selection on freshly made baguettes, sandwiches, soups, paninis and salads, or indulging in our delicious pastries, cakes, slices, or one of our 100 chocolate products including chocolate bars (all made in store), truffles, pralines and more.
If that is not enough, we also have a selection of Cocoba signature desserts, including our chocolate pizza, a brand new Chocolate Waffle menu, and warm chocolate cookie dough with ice-cream, plus an ice-cream and frozen yoghurt station with over 16 toppings to choose from!
If that all sounds too good, and you want to enjoy Cocoba chocolate now, we offer a range of chocolate bars, truffles, pralines, chocolate coated coffee beans, salted toffee truffles, and much, much more, which can all be purchased here, directly from our website. From 90% dark chocolate bars to chocolate covered ginger, we have a chocolate for you (and for your friends and loved ones).
