I'm Wendy Gough — a founding designer & design leader. For 18+ years I've stood up design functions, shipped 0→1 products and built systems for enterprise, fintech, sport tech and luxury. xxxxxx
Thoughtful Founding design,
built like infrastructure.
Andover, UK · Working globally
18 years · 9 industries · 1 design function built from zero
01 Selected work
2017 / Now
01
AML Analytics · Head of Design — Founding
A design function, built from zero. Now defending the global financial system.
Design leadership · Enterprise SaaS · RegTech
2021—Now
02
Guided Knowledge · Lead Product Designer
Turning 3D motion capture into a tool elite golfers actually shipped with.
Product design · Data viz · Sport tech
2018—2020
03
Proagrica · LexisNexis® · Senior UX/UI Designer
Scaling a global animal-health platform into a single, coherent system.
UX/UI · Design systems · Web & mobile
2017—2020
02 Practice
What I do
01
Founding & 0→1 design
Establishing the design function, hiring, rituals and operating model from day one.
02
Enterprise product design
UX/UI for complex, regulated SaaS — fintech, RegTech, defence, health.
03
Design systems
Tokenised, accessible, multi-brand systems that scale across teams.
04
Strategy & leadership
Aligning design with business goals at exec and board level.
02·b Clients & contracts
2006 / 2020
- Estée Lauder
- Vodafone
- BAE Systems
- LexisNexis
- HSBC
- Omorovicza
- Sony
- Discovery
- Yell.com
- Cocoba
03 Get in touch
Got something worth building?
Start a conversation →
Andover, Hampshire · Replies within 24 hours
Open to founding designer roles, head-of-design appointments, advisory work and selected consulting engagements.